May 25, 2009

Seoul-Searching Menswear with Juun J.

Seoul, Korea, is one of the largest cities in the world with a population of over 10 million inhabitants.

As a major business and financial hub, the city boasts one of the most technically advanced infrastructures in the world. No wonder it is home to so many household-named brands like Samsung, Hyundai, and Kia!

Long known for textile manufacturing and sourcing, Korea developed a ready-to-wear industry in the mid-70’s, which has grown into one of the most vibrant industries, with fashion centers established all throughout the capital.

Fashion-consciousness is on the rise in Seoul, as interest in foreign labels has spiked among young Korean men, who seek creative new ways to differentiate themselves from their peers.

Although the first fashion show was held in 1954, such events were temporarily suspended with the ascension of president Pak Chung-hee in 1961, only to be resumed later with the advent of disposable cash towards the late eighties and early nineties. Now, Seoul Fashion Week takes place twice yearly, featuring both foreign and local talent like menswear designer, Juun J.

After graduating from Seoul's Esmod in 1992, Juun J. started his career as a designer for Chiffons and then as design director for Club Monaco and NIX. He launched his own line “Lone Costume” in 1999, which he has showcased regularly at Seoul Fashion Week, all the while collaborating with other foreign artists from England and Japan.

Juun’s signature is combining classic tailoring with urban streetwear.

Photo top left by Byeonggwan Copyleft Wikipedia.
Slide show 2009 a/w collection Copyright
Juun J. provided by Totem Fashion.

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