Although already trading in the 1930’s, the Rembrandt menswear company was founded 1946 in Wellington, New Zealand.
Today, Rembrandt sells to over 400 retailers in New Zealand and Australia, producing four distinct lines: Rembrandt, Wayward Heir, César, and Kent & Lloyd.
The Rembrandt 2010 s/s collection was designed to revive the popularity of the mid-19th century architecture in Palm Springs, not only evoking images of art deco and Spanish-influenced styles but also recalling the “desert modernism” of Swiss-born architect Albert Frey and the modernist, airy structures of Austria-born architect Richard Neutra.
Palm Springs is enjoying a resurgence of popularity,” says Rembrandt designer Jonathan Hall, “attracting people keen to revel in the fantastic design, architecture, and attitude that made the town so popular in the middle of last century.”
The collection, entitled “Mirage,” adds space-age colors of chrome, titanium, and silver alloys to a palette of sun-faded colors and desert shades of sand and stone, all of which are punctuated by pastels that recall the splash period of British pop artist David Hockney.
Photo top right Albert Frey’s Palm Springs Aerial Tramway, Copyright Lockley at Wikipedia.
Photo middle left Richard Neutra’s Miller House by Ilpo's Sojourn, Creative Commons Attribution at Wikipedia.
Photo 2009/10 s/s collection "Mirage" Copyright Rembrandt.